Though all major studios are currently keeping their weekend estimates under wraps in respect to the victims of the Aurora shooting, there are unofficial numbers that have been released in regards to the Dark Knight Rises’ long awaited opening weekend. If the numbers are true to the current estimate, which is around a 160 million dollar weekend, it would be a major disappointment as many were hoping for numbers close to The Avengers all time record of 200+ million. Even if those numbers were somewhat impossible (considering The Avengers had the 3D format that allows for higher ticket pricing), studio heads were still projecting at least $180 million.
There are a lot of things to notice with the weekend gross, specifically how much the tragedy in Colorado affected weekend numbers. Though personally I feel that theaters are an extremely safe place, one incident can change the mind of many, especially on a busy weekend like the opening of the final installment of possibly the greatest super hero trilogy of all time. No matter what the influences are, the fact is is that TDKR was unofficially recorded of having an $80 million Friday, which means, it would lead to possibly have the greatest fall off percentage wise from Friday to Saturday considering the Friday gross would equate to half of its earning in one weekend.
No matter what, The Dark Knight Rises should have some legs considering the word of mouth is mostly positive and if the opening weekend numbers were affected cause of the tragic event, I firmly believe that people who really wanted to watch the film but did not will eventually make their way towards a theater (hopefully at least). There are a lot of dynamics that can be explained through this somewhat of a low weekend number, but no matter what, I think it’s safe to say that the events that have transpired these last few days have really affected The Dark Knight Rises. It’s sad that one man’s dumb and relentless actions have ruined what was suppose to be a fun and memorable weekend at the movies.
Reminder to continue to pray for the victims, their families and also for Holmes and his family.